Researched articles, web content & conversational blog posts. Topics incl. health, travel, small business, beauty, parenting, wedding, content marketing, finance, self-employment, career development.
Finding the right keywords is intimidating and overwhelming for many small business owners.
It can seem like a lot of marketing mumbo-jumbo, something complicated and confusing that may or may not pay off anyway, so should you really invest the time and energy to make it work?
Like any part of marketing or running a small business, to make keyword research work, you just need the right tool for the job.
Tech jobs are booming.
In 2017 alone, tech companies posted ads for almost 3 million job openings.
You might think these jobs are only for people with a background in the STEM fields: science, technology, engineering and math. But Rurik Bradbury, the global head of conversational strategy at software company LivePerson, has noticed a new hiring trend: Tech companies working on artificial intelligence (AI) are looking for employees with a humanities background.
"Age discrimination almost always affects older workers in a legal sense, but can affect younger workers in an informal way by creating arbitrary… floors needed for jobs," said Jeff Zinser, founder of Right Recruiting.
In his time as a recruitment and hiring expert, Zinser has seen first-hand how age discrimination plays out in the workplace, as well as the negative impact it can have on a company's culture and productivity. He shared his best tips for avoiding age discrimination in the workplace.
Content marketing is a form of indirect marketing that makes use of the way people search for and share information on the internet. It involves the creation of online material, usually written, visual or video, that is related to your brand.
Rebranding can take many forms, from picking a new name to implementing a new business model. While these changes are taking place, businesses must still work to connect and communicate with customers.
Is it possible to rebrand a business without losing your audience and disappointing current customers? Five business owners shared their tips on how to make it all work.
There are hundreds of combinations of words, images, savvy marketing, interesting content, and the finding just the right audience that can work together to make a website that attracts the right people and lets your business shine.
When it comes to getting things not quite right — or downright wrong — I see small businesses make a lot of the same mistakes.
Can supplements actually prevent heart disease?
Over 50 percent of adults in the United States take supplements regularly, many of them without the approval or direction of a doctor, in the hope of improving their health. But supplements that claim to prevent heart disease may not provide the benefits you expect.
Most employers want to make sure their employees are productive and professional at work. But should you also worry about whether they are happy in their job?
Shirley Baumer, the product manager for software company monday.com, believes that the answer is absolutely yes. "A happier employee is more likely to be creative," said Baumer. "A happier employee is more likely to be productive ... "
Customer experience is a key driver of business success. From social media analytics to specialized software, there are hundreds of tools devoted to measuring it. But which of these tools are actually important to understanding customer experience? And how does customer experience ultimately affect your bottom line?
When it comes to understanding and improving customer experience, there are five things every business needs to know.
Tax requirements for nonprofits are stringent, and it can be hard to track all your variable funding sources if you don't have an accountant on staff. Business.com talked to nine accounting and tax professionals to learn what every nonprofit needs to know about accounting.
Succeeding in leadership positions involves a mix of hard and soft skills, from managing a budget to motivating your subordinates. Many managers are expected to learn these tools on the job, but this can leave you with gaps in your skill set and abilities.
If you want to give your career a boost and lead your team more effectively, take time to learn about the skills necessary for effective management...
You’ve decided to start your own business — opening a shop, taking on consulting clients, writing that book, or any of a hundred other business ideas out there — congratulations! You know it’s going to take time, money, and a lot of hard work, but you’re ready to go. You’ve got ambition and, most importantly, a plan for how to make it happen.
The only problem is, you’ve got a partner who doesn’t have any clue what you’re doing or why...