Researched articles, web content & conversational blog posts. Topics incl. health, travel, small business, beauty, parenting, wedding, content marketing, finance, self-employment, career development.
In March of 2018, the European Union's General Data Protection Regulation (GDPR), one of the largest and most far-reaching data privacy laws in the world, will go into effect.
Here's what you need to know about the GDPR and how you can prepare your business.
You’ve decided to start your own business — opening a shop, taking on consulting clients, writing that book, or any of a hundred other business ideas out there — congratulations! You know it’s going to take time, money, and a lot of hard work, but you’re ready to go. You’ve got ambition and, most importantly, a plan for how to make it happen.
The only problem is, you’ve got a partner who doesn’t have any clue what you’re doing or why...
The health benefits of dancing for seniors range from improving your physical health to creating strong social connections that increase your sense of well-being.
Dance isn’t just a social activity. It is actively used by the medical community as a form of therapy. In the 1940s, Marian Chance taught dance to traumatized veterans of World War II, helping them express their emotions and work through trauma and stress. Today, dance is used to treat conditions ranging from eating disorders to depression...
A few weeks ago, I had the privilege of interviewing some marketing experts for an article I wrote.
I would definitely recommend reading through the article itself, which is all about creating a target customer profile and using it to refine your content marketing strategy.
But as so often happens with interviews and article, a lot of great insight got cut out of the final piece (the editorial process can be a little brutal).
Rather than leave all that excellent knowledge out there in the uni...
There's a lot of advice out there for job hunters. Finding advice that is relevant to your job search, however, is a different matter entirely.
No matter what level you're at in your career, though, our expert sources have the advice you need to land interviews and impress hiring managers....
When the owners of home goods company Pehr Designs visited one of their factories in India, they turned the trip into part of their marketing strategy. Using photos and videos on Instagram, they showed their followers scenes of workers making rugs and other products, captioned with information about the company's commitment to providing safe, reliable, profitable jobs to local artisans. Though the cost of these sustainability initiatives can be high, harnessing the power of an ethical supply chain to appeal to conscientious consumers can be a smart move both ethically and financially.
You don’t want to just make resolutions — you want to be part of the 29% that stick with them all the way through the year. To set yourself up for financial success, you first need to understand your relationship with your finances.
Mothers are often the ones bombarded with advice on achieving work-life balance, but it can be just as difficult for men to juggle fatherhood and their professional lives, especially when running a business.
"Pre-children, I was a workaholic; I would dedicate every spare moment to our business," said Mitesh Popat, CEO of gift startup PlantOGram. But since becoming a father, his priorities have shifted, and he's searched for more balance.
Entrepreneurial fathers shared six important lessons they've learned by playing both roles.
When visiting my in-laws recently, I took an afternoon to get some work done at a local coffee shop.
This is pretty standard in the world of professional writing. I expected to find a set-up like any other: I buy my coffee, tip a dollar for every hour I plan to be there, ask for the WiFi password, and settle in to work.
(If I can find a gluten free pastry to munch on, that’s just the icing on the cake.)
But this particular coffee shop did something that no other coffee shop I’ve been to has d...
By the end of 2019, the number of email users is projected to grow to 2.9 billion people. In the United States alone, there will be 254.7 million email users by 2020. That's a lot of potential customers for your emails to target.
But sending emails to customers won't help your business – unless you have a strategy behind your campaigns. From segmenting your email list to sending a welcome email, here are five changes you can make to your email marketing to increase your open rates, click-throughs and conversions....
Advertising is expensive, especially when you run a small business with a limited budget. To promote your business without spending a fortune, writing a guest article for a website or blog other than your own can provide the perfect opportunity to speak directly to your target customers.
From finding which websites to approach to what to do after your post goes live, these six tips will show you how to create a guest blog post that helps your small business.